Our Story | Sport Consultants

Our Story

Druid was founded by sports industry veterans Diarmuid Crowley & Essar Gabriel.

Combining 45 years’ experience, Crowley spent most of his career at IMG as a Senior VP while Gabriel has worked at the highest levels of Olympic sports.

During his time at IMG, Crowley managed UEFA’s Euro 2008 and Champions League Final Hospitality Program, oversaw the commercialisation of the new Wembley Stadium and was CEO of the Rio 2016 Olympics Hospitality Programme. He also acted as Chief Operating Officer of IMG’s Brazilian operations and previously managed IMG’s activities in Russia, Turkey and Qatar.

Gabriel was part of the management of some of the largest global sporting events and programmes worldwide. He worked for France 98 and Sydney 2000 before becoming CEO of the Paris 2003 IAAF World Championships in Athletics and COO of the Paris 2012 Olympic and Paralympic Games Bid Committee. He then became Head of the Youth Olympic Games at the IOC at the time of its successful launch and Secretary General of World Athletics.

Druid works across four areas of expertise: Consulting, Events, Sales and Sports Investment with offices in Dublin, London, Dubai and Beijing.


Diarmuid Crowley

CEO & co-Founder

C-Level sports marketing executive with 20 years’ experience as Senior VP at IMG, the world’s leading sports marketing company. More recently as Chief Commercial Officer at the Portugal Football Federation.

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Essar Gabriel - Druid Sport Executive VP

Essar Gabriel

Executive VP & co-Founder

C-Level sports administration executive that has helped deliver some of the largest global sporting events and programmes in the world.

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